Mobile Billboards in Waipapa – SH10 Shopping Hub

Roadside Reach double mobile billboard for Alibaba's Flying Carpets on SH10 at Pakaraka

Waipapa — Kerikeri's Retail & Shopping Centre on SH10 — Puketotara Road

Double-sided roadside boards on the historic SH10 route through Waipapa — near Puketotara Road, where the Bay of Islands does its shopping.

Traffic Flow:

Approx. 8,007 vehicles per day
Road Type:

State Highway 10 — the main historic SH10 route through Waipapa, still a primary cross-town arterial for Kerikeri

Visibility From Both Directions:Positioned for clear visibility from both directions, capturing northbound SH10 traffic as well as Kerikeri cross-town commuter flows in both directions.

This site sits on what was the main SH10 route before the Kerikeri Bypass — meaning it's still the everyday road locals know and use, not a quiet alternative. Combined with strong SH10 northbound traffic into the Bay of Islands, it delivers genuine cross-audience exposure: commuters, locals running errands, trade vehicles, and visitors heading north.

Our elevated billboard trailers are positioned to maximise line-of-sight visibility, with wide-base stability designed for Northland's coastal conditions and clear visibility from both directions throughout the day.

Mobile Billboard Advertising in SH10 - Waipapa

Our Waipapa billboard site is located close to Puketotara Road — the main historic SH10 route through the area, capturing approximately 8,007 vehicles per day.

Waipapa is the commercial heart of the Kerikeri area. Kerikeri township has the cafés and boutiques, but Waipapa is where the wider Bay of Islands comes for the weekly shop — the supermarkets, hardware and trade suppliers, and big-format retail that pull a steady stream of vehicles all day, every day. A billboard here catches people who are already out and in spending mode.

Our site sits near Puketotara Road on the historic SH10 route through the area, capturing approximately 8,007 vehicles per day. That's what makes Waipapa different from a commuter route — the traffic isn't just passing through, it's arriving, parking and buying. For retailers, trades, home services and any local business chasing Bay of Islands customers, that means reaching people at the exact moment they're making purchasing decisions, not hours later on a phone screen.

And because Waipapa is right on our Kerikeri doorstep, we position, install and maintain boards here fast, and keep an eye on them. Our trailers are built taller and wider than standard boards for clear visibility from both directions. Book direct with the local team that owns the trailers and runs every campaign end to end.

Explore all our mobile billboards across Northland

📧 Email us for availability and pricing — info@roadsidereach.co.nz Or call 021 265 4255

Why This Location Works

Established Arterial — Not a Back Road

Puketotara Road was the main SH10 route through Waipapa before the Kerikeri Bypass was built. It's still the everyday road for locals moving between the two sides of Kerikeri — meaning advertisers benefit from a high-traffic, established arterial that drivers already know and use as part of their daily routine.

Daily Kerikeri Cross-Town Exposure

This site captures the constant flow of locals travelling between the two sides of Kerikeri — for work, school, shopping, trades and services. That repeat daily exposure builds the kind of brand recognition that drives action, with the same drivers seeing your message multiple times each week.

Combined SH10 Through-Traffic and Local Audience

At approximately 8,007 vehicles per day, this site delivers one of the strongest combinations of audiences in the Bay of Islands — northbound SH10 visitors heading into the wider Bay of Islands region, alongside the daily Kerikeri commuter base. Two audiences, one billboard, no premium for the dual reach.