Mobile Billboards – SH10 - Paihia

Roadside Reach mobile billboard for Chous- SH10 at Bulls Gorge, Between Paihia & Kerikeri

Paihia — Top of Bulls Gorge, SH10

Traffic Flow:

Approx. 9,001 vehicles per day
Road Type:

State Highway 10 — the main route into Paihia and the Bay of Islands from the south

Visibility From Both Directions:Positioned for clear visibility from both directions, capturing northbound traffic into the Bay of Islands as well as Paihia–Kerikeri commuter flows in both directions.

This site sits on the only main road route between Paihia and Kerikeri, meaning every vehicle making that journey passes through. Combined with the SH10 northbound tourist traffic heading to Paihia, Waitangi and the wider Bay of Islands, advertising here delivers genuine cross-audience exposure — locals, commuters and visitors, all in one placement.

Our elevated billboard trailers are positioned to maximise line-of-sight visibility, with wide-base stability designed for Northland's coastal conditions and clear visibility from both directions throughout the day.

Explore all our mobile billboards across Northland

Mobile Billboard Advertising in SH10 - Paihia

Our Paihia billboard site is located at the top of Bulls Gorge on State Highway 10 — one of the most strategic positions on the Bay of Islands corridor, capturing approximately 9,001 vehicles per day.

The site captures every northbound vehicle moving along SH10 toward Paihia, Russell, Waitangi and the wider Bay of Islands, as well as the constant daily flow of commuters travelling between Paihia and Kerikeri. It's a true mix of high-value audiences: tourists heading to one of New Zealand's most-visited regions, locals on their daily commute, and trade and service vehicles moving between the area's two main centres.

For businesses targeting the Bay of Islands market — tourism operators, hospitality, retail, real estate and trades — this is one of the highest-impact roadside positions in Northland.

📧 Email us for availability and pricing — info@roadsidereach.co.nz Or call 021 265 4255

Why This Location Works

Captures Bay of Islands Tourist Traffic

The Bay of Islands is one of New Zealand's top tourist destinations, and SH10 is the main route in from the south. Visitors heading to Paihia, Waitangi, Russell ferry crossings and Bay of Islands tour operators all pass this site — making it ideal for tourism, hospitality, retail and accommodation businesses wanting to reach travellers at exactly the moment they're choosing where to stop, eat and book.

Daily Paihia–Kerikeri Commuter Exposure

The Paihia–Kerikeri route is one of the most consistently travelled corridors in the Bay of Islands, with locals moving between the two centres for work, school, shopping and services every day. That repeat daily exposure builds the kind of brand recognition that drives action — locals don't just see your message once, they see it on every commute.

Higher Traffic Volume Than Most Northland Sites

At approximately 9,001 vehicles per day, this is one of our highest-traffic single sites — delivering significantly more daily impressions than comparable Northland locations. Combined with a captive audience moving through Bulls Gorge with no alternative route, it offers exceptional value for advertisers wanting maximum reach from a single placement.

Frequently Asked Questions

Please reach us at info@roadsidereach.co.nz if you cannot find an answer to your question.

How many vehicles pass our Paihia site daily?

Approximately 9,001 vehicles per day pass our site at the top of Bulls Gorge on SH10 — making it one of our highest-traffic single locations in Northland.

Who sees a Paihia billboard?

A genuine mix — Bay of Islands tourists arriving via SH10, daily commuters travelling between Paihia and Kerikeri, and the locals, tradies and service vehicles moving through the corridor each day.

What types of businesses advertise on the Paihia-Kerikeri corridor?

Tourism operators, accommodation providers, hospitality businesses, retailers, real estate agencies and trades servicing the Bay of Islands all benefit from this site's combination of tourist and local audiences.

Is this billboard double-sided?

Our mobile billboard trailers are double-sided, allowing your advertising message to be displayed to traffic travelling in both directions, maximising visibility and exposure throughout the day.

Are both sides able to display different advertisements?

Yes — each side of the billboard can display the same design or different messages, depending on your campaign requirements and artwork can be updated during your campaign if required. Our team manages printing and installation to keep the process simple.

Is the Paihia billboard location available year-round?

Yes — this location operates year-round, with particularly strong tourist traffic through summer and steady commuter exposure in every season.