Northland billboards — 16 sites, Mangawhai to Kaitaia
Northland billboards — 16 sites, Mangawhai to Kaitaia

Traffic Flow:
Approximately 6,753 vehicles per day
Road Type:
State Highway 1 — Northland's primary north–south corridor, intersecting SH10 at Pakaraka
Visibility From Both Directions:
Visibility from both Directions: All four sites are positioned for clear visibility, doubling daily impressions and capturing traffic flowing both north into the Far North and south toward Whangārei and Auckland.
Because the four sites sit so closely together along the same stretch of SH1, every driver passing through the corridor sees your message multiple times in just a few minutes. That's the kind of frequency normally only achievable with broadcast media — and it's why advertisers running campaigns here see strong recall results from a single placement decision.
Our elevated 6m × 3m trailers are positioned to maximise line-of-sight visibility, with wide-base stability built to withstand SH1's exposed conditions.
Our Pakaraka and Moerewa sites sit on one of Northland's most strategic traffic positions. Pakaraka is the junction of State Highway 1 and State Highway 10 — the decision point for every driver heading between Whangārei, the Bay of Islands and the Far North. Moerewa, just up the road on SH1, captures the same northbound and southbound flow.
Our four roadside billboard sites are positioned within a 2 km stretch of SH1 between Pakaraka and Moerewa — each capturing approximately 6,753 vehicles per day, all with clear visibility from both directions. Three of the sites face southbound traffic, one faces northbound — giving advertisers the option to target one direction specifically, or both for full corridor coverage.
That 2 km window is what makes this corridor unique. Drivers heading north to the Bay of Islands or south toward Whangārei pass multiple boards in the space of a couple of minutes — repeat impressions on a single journey. That kind of frequency builds genuine brand recall, and it's almost impossible to replicate with a single billboard anywhere else in Northland.
📧 Email us for availability and pricing — info@roadsidereach.co.nzOr call 021 265 4255


Pakaraka is the only road junction connecting State Highway 1 with State Highway 10 — the route that splits traffic between Whangārei, the Bay of Islands and the Far North. Every vehicle moving between these regions passes through. There's no alternative route, no bypass, no shortcut. That makes the Pakaraka–Moerewa corridor one of the most reliably high-traffic positions in Northland.
A single billboard delivers one impression per driver. Our four sites along the same 2km stretch deliver up to four — in the space of a couple of minutes' driving. Three sites face southbound traffic for advertisers targeting drivers heading toward Whangārei, Auckland and beyond; one faces northbound for those wanting to catch traffic heading into the Bay of Islands and Far North. That directional flexibility, combined with corridor-style repeat exposure, is almost impossible to replicate elsewhere in Northland.
Locals on their daily commute, freight drivers servicing the Far North, tourists heading to Cape Reinga and Ninety Mile Beach, tradies moving between Bay of Islands and Whangārei job sites — all of them pass through the Pakaraka and Moerewa corridor. A campaign here doesn't just reach one community; it reaches everyone moving across the top of New Zealand.
Please reach us at info@roadsidereach.co.nz if you cannot find an answer to your question.
Each of our four sites captures approximately 6,753 vehicles per day on State Highway 1 — Northland's primary traffic corridor.
All four sites sit within a 3km stretch of SH1 between Pakaraka and Moerewa, so drivers see your message multiple times in just a few minutes. That repeat exposure on a single journey dramatically increases brand recall compared to any single billboard placement.
Either — book a single site for cost-effective exposure, or combine all three for maximum frequency and recall. Get in touch and we'll talk through what suits your campaign best.
Our mobile billboard trailers are double-sided, allowing your advertising message to be displayed to traffic travelling in both directions, maximising visibility and exposure throughout the day.
Yes — each side of the billboard can display the same design or different messages, depending on your campaign requirements.
Tourism operators, freight and trade services, real estate agencies, regional brands, and any business wanting cross-Northland reach benefit from this corridor's combination of local, commuter and tourist traffic.
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