Mobile Billboard in Kaitaia and Awanui

Roadside Reach double-sided mobile billboard advertising Uber Eats - SH1 Kaitaia

Site N1+N2 — Awanui Straight (North)

Traffic Flow:

Approximately 7,465 vehicles per day
Road Type:

State Highway 1 — Awanui Straight, the main route between Kaitaia and the upper Aupōuri Peninsula

Visibility From Both Directions: Positioned for clear visibility from both directions, capturing northbound Cape Reinga and Ninety Mile Beach tourist traffic, plus the daily flow of locals moving between Kaitaia, Awanui and the surrounding rural areas.

This is the higher-traffic of our two Kaitaia sites and the one that captures the all-important visitor flow into the Far North. Every vehicle heading to Cape Reinga, Ninety Mile Beach, Doubtless Bay or the Aupōuri Peninsula passes this site — making it ideal for tourism operators, accommodation providers, retail and hospitality businesses wanting to reach travellers at the moment they're choosing where to stop.

Mobile Billboard in Kaitaia and Awanui

Kaitaia is the gateway to the Far North — the last major town before Cape Reinga, Ninety Mile Beach and Doubtless Bay, and the natural service hub for the entire Aupōuri Peninsula. Our four roadside billboard sites bracket Kaitaia and Awanui from every main approach — north, south, and the SH10 link from the Bay of Islands — so wherever your audience is coming from, your message reaches them.

Awanui Straight (two sites, SH1 north N1+N2) — approximately 7,465 vehicles per day per site, on the main route to Cape Reinga, Ninety Mile Beach and the wider Far North
Awanui SH10 site (N4) — approximately 4,213 vehicles per day, capturing traffic on the SH10 corridor between Kaitaia and the Bay of Islands
Kaitaia South (N3)— approximately 2,542 vehicles per day on the southern SH1 approach into town from Kerikeri and the Bay of Islands

Together, these four sites give you the most complete town coverage of any Northland location. Whether your audience arrives via SH1 from the south, SH10 from the Bay of Islands, or comes from the upper Aupōuri Peninsula, they pass at least one of our sites — often more than one.

Explore all our mobile billboards across Northland

📧 Email us for availability and pricing — info@roadsidereach.co.nz or call 021 265 4255

Mobile Billboard in Kaitaia South

Roadside Reach double-sided mobile billboard advertising GJ Gardiner - SH1 Kaitaia South

Site N3 —Kaitaia South

Traffic Flow:

Approximately 2,542 vehicles per day
Road Type:

SH1 - Southern approach into Kaitaia from Mangamuka

Visibility From Both Directions: Positioned for clear visibility from both directions, capturing traffic arriving into Kaitaia from the south as well as locals heading out of town.

This site reaches a different audience — drivers approaching Kaitaia from the south, including Bay of Islands locals, trade and freight vehicles, and visitors arriving from Kerikeri and beyond. It's the first roadside billboard most southern arrivals see, making it valuable for businesses wanting to land their message at the moment people enter town and start making spending decisions.

Mobile Billboard in Kaitaia South

Site N4 —Awanui SH10

Traffic Flow:

Approximately 4,213 vehicles per day
Road Type:

State Highway 10 — the main link between Kaitaia/Awanui and the Bay of Islands

Visibility From Both Directions: Positioned for clear visibility from both directions, capturing SH10 traffic between the Bay of Islands and the Far North.

This site reaches a completely different audience to our SH1 sites. SH10 carries the daily flow between Kaitaia, Awanui and the Bay of Islands — Kerikeri locals, freight, trades and visitors moving between the two regions. For businesses wanting cross-Northland reach without paying for two separate placements, the SH10 site captures an audience the SH1 corridor doesn't.

Why This Location Works

Total Town Coverage — Four Sites, Every Approach

Most billboards capture one direction of traffic. Our four Kaitaia and Awanui sites bracket the town from every main approach — north on SH1 toward Cape Reinga, south on SH1 from Kerikeri, and SH10 from the Bay of Islands. Whether your audience is a tourist heading up to Ninety Mile Beach, a local returning from the Bay of Islands, or a freight driver moving through the region, your message reaches them. No other town in Northland offers this level of coverage available from a single advertiser.

Captures Far North Tourist Traffic

The Far North is one of New Zealand's most iconic tourism regions — Cape Reinga, Ninety Mile Beach, Doubtless Bay, the Aupōuri Peninsula. Every visitor to these destinations passes through Kaitaia, and our two Awanui Straight sites capture them on the main route in. For tourism, accommodation, hospitality and retail businesses, these are the highest-impact roadside positions serving the Far North market.

Three Different Audiences in One Booking

Each road carries a meaningfully different audience. SH1 north captures Far North locals and Cape Reinga visitors. SH10 captures Bay of Islands commuters and cross-Northland traffic. SH1 south captures Kerikeri-area arrivals. Advertisers can target one audience specifically, or book multiple sites to reach all three — covering the equivalent of three separate campaigns from a single phone call.

Frequently Asked Questions

Please reach us at info@roadsidereach.co.nz if you cannot find an answer to your question.

How many vehicles pass our Kaitaia and Awanui sites daily?

Our two Awanui Straight sites (SH1 north) each capture approximately 7,465 vehicles per day, our Awanui SH10 site captures approximately 4,213, and our Kaitaia South site captures approximately 2,542 — combined, this provides complete bracketed coverage of all main approaches to the town.

Why four sites in Kaitaia and Awanui?

Each site captures a meaningfully different audience: SH1 north for Cape Reinga tourists and upper Aupōuri locals, SH10 for Bay of Islands commuters, and SH1 south for Kerikeri-area arrivals. The four sites combined cover every main road into town.

Can I book one site or multiple?

ither — book a single site for targeted exposure to one approach, choose two or three for combined coverage, or all four for total town coverage. Get in touch and we'll talk through what suits your campaign best.

Who sees a Kaitaia billboard?

A genuine mix — Far North locals from across the Aupōuri Peninsula, Cape Reinga and Ninety Mile Beach tourists, Bay of Islands visitors and commuters on SH10, and freight and trade vehicles servicing the region.

Is this billboard double-sided and are both sides able to display different advertisements?

Our mobile billboard trailers are double-sided, allowing your advertising message to be displayed to traffic travelling in both directions, maximising visibility and exposure throughout the day. Each side of the billboard can display the same design or different messages, depending on your campaign requirements.

Can the artwork be changed during the campaign?

Artwork can be updated during your campaign if required. Our team manages printing and installation to keep the process simple.

Mobile Billboard in Kaitaia and Awanui

Site N1+N2 — Awanui Straight (North)

Mobile Billboard in Kaitaia and Awanui

Mobile Billboard in Kaitaia South

Site N3 —Kaitaia South

Mobile Billboard in Kaitaia South

Site N4 —Awanui SH10

Why This Location Works

Total Town Coverage — Four Sites, Every Approach

Captures Far North Tourist Traffic

Three Different Audiences in One Booking

Frequently Asked Questions

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